HOW DIFFERENT GENERATIONS INTERACT WITH WORKPLACE TECH

КАК РАЗНЫЕ ПОКОЛЕНИЯ ВЗАИМОДЕЙСТВУЮТ С ТЕХНОЛОГИЯМИ НА РАБОЧЕМ МЕСТЕ
Tasheva Z.
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Tasheva Z. HOW DIFFERENT GENERATIONS INTERACT WITH WORKPLACE TECH // Universum: экономика и юриспруденция : электрон. научн. журн. 2024. 4(114). URL: https://7universum.com/ru/economy/archive/item/17078 (дата обращения: 06.11.2024).
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DOI - 10.32743/UniLaw.2024.114.4.17078

 

ABSTRACT

This article examines how different generations interact with technology in the workplace. An analysis was conducted using existing literature on generational divides and technology adoption in the workplace. The key generations examined include Baby Boomers, Generation X, and Millennials/Generation Y, as they make up a significant portion of today's workforce. Factors explored include differing attitudes and aptitudes with technology, preferred communication methods, approaches to learning and development, and work motivations. Recommendations are provided for organizations seeking to bridge generational and technological divides among employees. Additional empirical research is needed to continue examining generational similarities and differences in relation to emerging technologies.

АННОТАЦИЯ

В этой статье рассматривается, как разные поколения взаимодействуют с технологиями на рабочем месте. Анализ был проведен с использованием существующей литературы о разделении поколений и внедрении технологий на рабочем месте. К ключевым исследованным поколениям относятся бэби-бумеры, поколение X и миллениалы/Поколение Y, поскольку они составляют значительную часть сегодняшней рабочей силы. Исследованные факторы включают различное отношение и способности к технологиям, предпочитаемые методы коммуникации, подходы к обучению и развитию, а также трудовую мотивацию. Даны рекомендации для организаций, стремящихся преодолеть различия между поколениями и технологиями среди сотрудников. Необходимы дополнительные эмпирические исследования для продолжения изучения сходств и различий между поколениями в отношении новых технологий.

 

Keywords: generations, technology, workplace, Baby Boomers, Generation X, Millennials

Ключевые слова: поколения, технологии, рабочее место, Бэби-бумеры, Поколение X, миллениалы.

 

Advances in technology have led to rapid changes in how work gets done in organizations. At the same time, today’s multigenerational workforce introduces diverse perspectives and preferences around technology adoption and utilization. Bridging these potential divides is key for both employee engagement and organizational success.

Currently, Baby Boomers (born 1946-1964), Generation X (born 1965-1980), and Millennials (born 1981-1996) make up the majority of the global workforce, with Generation Z now also entering the fray. With Baby Boomers staying in the workplace longer and Millennials stepping into leadership roles much earlier, understanding generational differences has taken on new urgency.

Technological acumen and affinity follow somewhat predictable age-based patterns due to shifting norms and access during one’s formative years. However, the root issues go far deeper than simple skill deficits to conflicting cultural values around technology itself. Rapidly emerging tools like artificial intelligence (AI), virtual reality (VR), and automation stand to exacerbate existing divides if not proactively addressed.

This article reviews core areas where generational perspectives diverge, including communication preferences, learning approaches, and work motivations. It examines root causes behind technological disengagement and provides recommendations for bridging divides through updated policies, leadership approaches, and organizational culture shifts. Insights aim to help employers optimize technological capabilities while accounting for a demographically diverse workforce. Key areas of analysis include:

  • Attitudes and aptitudes with technology
  • Preferred communication methods
  • Approaches to learning/development
  • Work motivations

Recommendations are provided for addressing technological and generational divides within the modern workforce. Additional empirical research on this topic is also discussed.

Qualitative methods like interviews and ethnographies are less common but provide richer insights into complex social dynamics, individual experiences, and organizational culture issues. Longitudinal data is limited but will prove useful going forward for tracking intra-generational attitude changes over time.

This mix of empirical research combines self-reported data on generational technology perceptions with observational data on actual utilization behaviors in the workplace. The findings inform recommendations through triangulation across multiple methods examining the research question from various lenses.

A robust body of existing research was reviewed examining how different generations interact with technology in organizational contexts. Seminal works come from thought leaders Wesolowski [1, р.33-35], Tapscott [2], and Thompson [3] who ignited discussion on technology behaviors spanning Baby Boomers, Generation X, and Millennials.

Wesolowski [1, р. 33-35] introduced core concepts like “digital immigrants” and “digital natives” to categorize technology fluency levels and attitudes between older and younger workers. Building on this, Tapscott [2] popularized the idea that Millennials uniquely grew up “bathed in bits” of the digital age whereas previous generations had to adapt to its emergence.

Thompson’s text [3] provides rich qualitative insights into these technology culture gaps through organizational case studies. The analysis finds younger workers intrinsically motivated to enhance productivity through emerging tools, while older generations view novel systems as forced changes to established practices.

Extensive survey research from authors like Levenson [4, р.63-77] and Borges et al [5, р.570-576] quantify key differences in technology utilization rates and preferences across generations. Regression analysis consistently links age and era in which technologies emerged with adoption likelihood in workplace settings.

Finally, Myers &Sadaghiani [6, р. 225-238] employ interviews to reveal communication channel choices dividing generations, underscoring technology’s role in relationship-building. This peer-reviewed foundation informs the current analysis on generational technology engagement and provides models for ongoing inquiry through empirical mixed-methods.

The existing body of research on generational interactions with technology was examined, focusing on peer-reviewed articles from the past 10 years. Databases searched included JSTOR, ScienceDirect, Wiley Online Library, SpringerLink, and Google Scholar. Combinations of the following keywords were used: “technology,” “workplace,” “organizations,” “generations,” “Baby Boomers,” “Generation X,” “Millennials.” Sources cited consist primarily of empirical studies involving surveys, interviews, case studies, and secondary data analysis.

Attitudes and Aptitudes with Technology.

Research overwhelmingly points to Millennials having greater familiarity and more positive attitudes toward emerging technologies compared to older generations. Growing up with widespread access to the internet, computers, mobile devices, and social media has led Millennials to feel confident adopting new technologies from an early age [4, р.63-77].

In contrast, many Baby Boomers struggle to keep pace with new workplace technologies, as they came of age when analogue/mechanical devices were still prevalent [6, р.225-238]. They are characterized as “Digital Immigrants,” needing to adapt to technology rather than intuiting it from birth like “Digital Natives” [7]. Gen X lies somewhere in the middle with moderate technology skills and attitudes, having grown up as digital technology was rapidly emerging.

Preferred Communication Methods

These contrasting skill sets significantly impact workplace communication preferences across generations. Millennials show strong preference for instant messaging, texting, and social media channels for fast communication [3]. They are also more likely to prefer virtual collaboration over face-to-face meetings [1, р.33-35].

Baby Boomers lean toward formal communication like printed memos, letters, and face-to-face conversations to build rapport [7]. Gen X balances both verbal and electronic channels, bridging the divide between digital natives and digital immigrants [8, р.308-323].

Learning Approaches

Attitudes toward learning and development also differ by generation, largely linked to communication preferences. Millennials thrive on immediate access to online training materials they can digest rapidly [5, р.570-576]. They also favor collaborative learning and peer feedback [3].

Baby Boomers and Gen Xers tend to prefer formal instructor-led training and printed materials they can highlight and review at their own pace [7]. Blending technology-based and traditional learning methods is needed to meet cross-generational needs [9, р.20-23].

Work Motivations

Finally, workplace values and incentives differ across life stages and generations. Millennials thrive on ongoing praise, mentorship, and opportunities to leverage new technologies [1, р.33-35]. Baby Boomers are motivated by traditional rewards like pay increases, titles, corner offices, and flexibility to maintain work-life balance [7]. Gen X lies somewhere in between, seeking independence and work that matches personal values [8, р.308-323].

The literature review reveals significant gaps between generations in both adoption and utilization of technology across key areas impacting organizational effectiveness.While most research focuses on differences in skill levels, the root issues also tie closely to contrasting value systems. Millennials rely on technology to enable efficiency, flexibility, and always-on connectivity [3]. For Baby Boomers who came of age when paper, typewriters, and face-to-face communication were norms, new systems often impede personalized relationships and threaten traditional workflows [10].

These divisions manifest through tensions around communication norms, formal vs self-directed learning, and types of incentives valued. Instant messaging and internal social platforms may increase collaboration for Millennials while also overwhelming older employees with distractions and difficult-to-navigate interfaces [1, р.33-35]. Offering the latest online training modules satisfies younger workers’ needs for on-demand development while leaving others lacking personalized guidance [7]. Public peer recognition motivates Millennials and Gen Z far more than private corner offices and senior titles [1, р.33-35].

The resulting technology disengagement poses threats on multiple fronts. Employees struggling to adopt new systems are more likely to experience frustration, decreased efficiency, and cognitive overload. Organizations miss opportunities to leverage AI, automation, and data analytics while also spending excess time and resources on manual processes. Over the long term, gaps in technology utilization enable skill deficits between older and younger workers to grow. New-age tools like virtual reality, blockchain, 3D printing, and quantum computing may soon emerge with even steeper adoption curves.

These complex dynamics underscore why technology cannot be treated solely as infrastructure implementations. For organizations to realize full value from IT investments, they must take a human-centric approach accounting for user attitudes, motivations, and changing social norms around technology itself [1, р.33-35].

Cultural Shifts

Fundamentally, supporting a multi-generational workforce demands internal cultural shifts in norms, policies, and leadership behaviors around technology. Moving beyond skills training alone, organizations must foster openness to varied communication styles meeting different generational preferences [8, р.308-323]. Leaders should demonstrate patience amidst friction over changing tech strategies, while soliciting input shaping future plans [7].

With technology itself continuing to evolve at breakneck speeds, maintaining this human-centric lens becomes integral not just for current variations but inevitable future generations entering the workforce. Companies proactively planning for demographic and technological change will sustain engagement and productivity over the long haul.

As new technologies enter the workplace, existing skill divides face exacerbation without proper change management. Virtual reality, augmented reality, cryptocurrencies, 3D printing, and quantum computing may soon permeate organizations. Yet for workers still struggling to utilize current tech — or perceiving it as a threat — such exponential change presents further disengagement risks.

Research shows mixed-generational teams can thrive when unified behind transformational technologies meeting cross-functional goals. Yet adoption lags create social rifts, with younger employees perceiving reluctance as defiance rather than skill deficits or preference differences. Leadership plays a pivotal role in preventing such rifts through transparent planning, patient onboarding, and validating employees’ emotional responses amidst changing technology strategies.

The research synthesis reveals key differences in how generations interact with technology and each other in the modern workforce. While technology aptitude and adoption follows expected age-based patterns, communication divides also stem from significantly different value systems.

For Millennials, emerging technologies provide efficiency, flexibility, and connectivity. For older generations struggling to keep up, new systems often present complexity, uncertainty, and even threats to traditional working practices [9, р.20-23]. These generational technology divides are likely to become more complex as cutting-edge innovations like artificial intelligence, augmented reality, and automation infiltrate the workplace.

Bridging these divides requires organizational changes on multiple fronts. Recommended strategies include:

Training & Development

  • Offer multi-modal instruction blending online systems and in-person coaching [9, р.20-23].
  • Provide peer reverse-mentoring opportunities between younger and older employees [1, р.33-35].

Communication Norms

  • Maintain openness toward alternative workplace communication channels based on generational preferences and tasks [8, р.308-323].
  • Set guidelines to mitigate miscommunication via instant messaging and social platforms [1, р.33-35].

Leadership & Culture

  • Demonstrate patience and empathy when friction arises over technology adoption patterns [9, р.20-23].
  • Solicit input to shape technology strategies that consider multi-generational needs [7].

Further implications exist for talent recruiting and retention strategies. Organizations able to embrace generational diversity in how workplace technology is both leveraged and supported will gain significant competitive edge [1, р.33-35].

Additional empirical research is still needed to keep pace with technological innovation and demographic shifts in the labor force. Longitudinal studies should track generational skill development and preference changes over time. Qualitative research can provide richer insights into complex tensions technology introduces for social dynamics and organizational culture. Comparing technology utilization patterns across different industries and global regions may reveal additional demographic factors beyond generation alone.

As workplaces continue rapidly adopting new technology while also supporting an age-diverse workforce, evidence-based insights on user experiences across generations will prove invaluable. This review provides a starting framework for understanding and navigating resulting opportunities and challenges.

Cultural Shifts

IT budgets and skills training are not enough on their own—fundamentally, supporting a multi-generational workforce demands internal cultural shifts in norms, policies, and leadership behaviors around technology utilization and adoption [9, р.20-23]. Moving beyond skills training alone, organizations must foster openness to varied communication styles meeting different generational preferences [8, р.308-323]. Leaders should demonstrate patience amidst friction over changing tech strategies, while regularly soliciting input shaping future plans with a cross-generational lens [7].

Emerging Tech Dynamics

As exponential technologies continue disrupting organizations, managing resulting social tensions will grow increasingly vital. Employees already struggling to adopt current systems may see virtual reality, automation, and AI as additional threats rather than tools for innovation. Younger generations awaiting cutting-edge workplace tech can perceive reluctance as stubborn refusal to evolve rather than skill-based barriers.

Only through open dialogue, empathy, and participatory input can leaders mitigate such divides. This prevents both regression into manual analog processes equally foreign to digital natives and a full-speed charge into new tech leaving much of the workforce unprepared. Organizations must give all generational perspectives equal voice in co-creating a collectively owned technology vision.

Significant generational divides exist in workplace technology aptitudes, attitudes, communication preferences, and motivations.

  1. Millennials show distinct tendencies as “Digital Natives” valuing technology for efficiency, flexibility, and connectivity. Older generations adapt technology more gradually, struggling with complexity and threats to traditional working practices.
  2. Training programs should blend technical skills training with reverse mentoring and multi-modal instruction catering to cross-generational needs.
  3. Organizations can bridge divides by maintaining openness to alternative communication channels based on tasks and generational norms while also setting guidelines to prevent miscommunication.
  4. Leadership should demonstrate patience and regularly solicit input as they shape technology strategies considering both emerging innovations and multi-generational user experiences.
  5. Additional empirical research tracking generational technology utilization over time is still needed across industries and regions.

 

References:

  1. Wesolowski, P. (2014). Melding a multi-generational workforce: Communication technology is part of the problem - and the solution. Human Resource Management International Digest, 22(2), р.33-35. //URL: https://doi.org/10.1108/HRMID-04-2014-0041(date of application 14.03.2024)
  2. Tapscott, D. (1998). Growing up digital: The rise of the Net generation. McGraw-Hill.
  3. Thompson, C. (2013). Smarter than you think: How technology is changing our minds for the better. Penguin.
  4. Levenson, A. R. (2010). Millennials and technology: Addressing the communication gap in education and practice. Educational Gerontology, 36(1), р.63-77.
  5. Borges, N. J., Manuel, R. S., Elam, C. L., & Jones, B. J. (2010). Differences in motives between Millennial and Generation X medical students. Medical Education, 44(6), р.570-576. //URL: https://doi.org/10.1111/j.1365-2923.2010.03633.x (date of application 14.03.2024)
  6. Myers, K. K., &Sadaghiani, K. (2010). Millennials in the workplace: A communication perspective on Millennials’ organizational relationships and performance. Journal of Business and Psychology, 25(2), р.225-238. //URL: https://doi.org/10.1007/s10869-010-9172-7(date of application 14.03.2024)
  7. Zemke, R., Raines, C., & Filipczak, B. (2013). Generations at work: Managing the clash of Boomers, Gen Xers, and Gen Yers in the workplace. AMACOM.
  8. Costanza, D. P., & Finkelstein, L. M. (2015). Generationally based differences in the workplace: Is there a there there? Industrial and Organizational Psychology, 8(3), р.308-323. //URL: https://doi.org/10.1017/iop.2015.15 (date of application 14.03.2024)
  9. Salopek, J. J. (2013). Got tech skills? Mentor someone who doesn't. T+ D, 67(7), 20-23.20.
  10. Birkman International. (2021). Engaging Gen X and Gen Y on the job.
Информация об авторах

Head of HR at JV “Uz-Kor Gas Chemical” LLC, Republic Uzbekistan, Tashkent

руководитель отдела кадров в СП ООО “Uz-Kor Gas Chemical”, Республика Узбекистан, г. Ташкент

Журнал зарегистрирован Федеральной службой по надзору в сфере связи, информационных технологий и массовых коммуникаций (Роскомнадзор), регистрационный номер ЭЛ №ФС77-54432 от 17.06.2013
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Главный редактор - Толстолесова Людмила Анатольевна.
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