CREATIVE THINKING IN THE AGE OF DIGITAL TRANSFORMATION

ABSTRACT

Digital transformation has a profound impact on cognitive processes, in particular on creative thinking. The article discusses changes in the mechanisms of idea generation, the features of digital creativity and the challenges facing modern man. New forms of creative activity caused by digital technologies, including artificial intelligence, neural networks and multimedia platforms, are analyzed. The research is based on an interdisciplinary approach combining philosophy, psychology and the theory of digital communications.

АННОТАЦИЯ

Цифровая трансформация оказывает глубокое влияние на когнитивные процессы, в частности — на творческое мышление. В статье рассматриваются изменения в механизмах генерации идей, особенности цифрового творчества и вызовы, стоящие перед современным человеком. Проанализированы новые формы креативной активности, обусловленные цифровыми технологиями, включая искусственный интеллект, нейросети и мультимедийные платформы. Исследование основано на междисциплинарном подходе, объединяющем философию, психологию и теорию цифровых коммуникаций.

Keywords: creative thinking, digital transformation, creativity, cognitive changes, digital culture.

Ключевые слова: творческое мышление, цифровая трансформация, креативность, когнитивные изменения, цифровая культура.

Introduction

Relevance of the topic.

In the context of global digitalization, the very nature of human thinking is changing. In the 21st century, digital media have become an integral part of creative activity, which requires rethinking traditional ideas about creativity. According to a study by N. Seel [6], the digital environment not only expands cognitive capabilities, but also affects the structure of thinking, including imagination and associativity. The relevance is due to the need to analyze how the digital age is redefining the mechanisms of generating original ideas and a creative approach in education, art, science and business.

Research methodology.

The methodological base of the scientific article includes:

- High-quality content analysis of publications on the psychology of thinking, philosophy of technology and digital art;

- Comparative and analytical approach: comparing traditional and digital formats of creativity;

- The interpretative method: philosophical understanding of the transformation of thinking in new technocultural contexts.

An example is observing user behavior in digital environments (YouTube, TikTok, Midjourney, ChatGPT), as well as analyzing the phenomenon of "viral" creativity, where an idea becomes a product of cooperative and algorithmic thinking.

The main content of the research

1. The transition from individual to collective thinking.

Modern creative thinking is often mediated by digital platforms, where an idea develops through interaction with an audience and algorithms. According to H. Jenkins [3], the culture of participation stimulates forms of "distributed creativity".

2. Algorithmization of creativity.

Artificial intelligence is already capable of generating images, texts, and music, which raises the question: does a person still have a unique role as a creator? As Floridi [2] notes, digital agents are becoming cognitive collaborators.

3. Changing the form and speed of creative realization.

Previously, creativity required time and deep thought, but today algorithms and digital interfaces accelerate the implementation of ideas, creating the phenomenon of "quick thinking" [4] in the creative field.

The impact of creative thinking on the information society in the context of digital transformation

In the era of digitalization, information and knowledge are now becoming strategic resources of the state and society, and are beginning to form the basis for socio-economic, technological and cultural development [8].In the stage of development of the digital age, the information society is undergoing a profound transformation, in which the central role is beginning to be played not so much by access to data as by the ability to creatively interact with it. Creative thinking is becoming one of the key factors determining the ability of an individual and society to adapt to rapid technological changes. According to research, it is creativity that makes it possible to effectively cope with the challenges of information overload and uncertainty in the digital environment [1].

The modern information society needs not just consumers of information, but active creators of new meanings. The ability to generate original ideas, see the relationships between disparate data, and apply knowledge in non—standard situations forms the foundation of 21st century digital competence [5].Thus, creative thinking promotes not only individual development, but also creates conditions for cultural, educational and technological innovations.

In addition, digital transformation leads to a rethinking of professional and socio-cultural roles. New professions require mental flexibility, a project approach, and the ability to think in an interdisciplinary manner. These qualities are necessary for effective integration into digital ecosystems, where originality, adaptation, and innovation potential are more important than memory.

As a result, it can be argued that creative thinking is the most important resource for the development of the information society. Without an emphasis on creativity, the risks of technological stereotyping and loss of innovation momentum are becoming more and more real.

Conclusion

Digital transformation significantly expands the potential of creative thinking, but it also entails certain risks — superficiality, cliched nature, and dependence on algorithms. The new reality requires the development of digital literacy, creative resilience and a philosophical understanding of the boundaries of machine and human in the process of creation. Creative thinking of the future is a symbiosis of man and the digital environment, where innovations are born at the junction of intuition and algorithm.

In addition, it is necessary to emphasize the importance of an interdisciplinary approach in the study and development of creative thinking in the context of digital transformation. The integration of philosophy, cognitive sciences, digital technologies and art allows for a deeper understanding of the mechanisms of creativity and their adaptation to the requirements of the modern information society. Such interaction contributes not only to the expansion of horizons of thinking, but also to the formation of a new paradigm of education and professional development.

In the long run, the study of creative thinking should take into account the influence of artificial intelligence not as a threat, but as a partner in joint creation. There is a need to rethink the very concept of "authorship", in which a creative act becomes the result of the interaction of a human subject and intelligent digital tools. Thus, the future of creativity depends on a person's ability to use technology as a means of deepening humanistic and cultural values, and not just as an automation tool.

References:

1. Florida, R. The Flight of the Creative Class: The New Global Competition for Talent. — New York : HarperBusiness, 2005. — 326 p.
2. Floridi, L. The Fourth Revolution: How the Infosphere Is Reshaping Human Reality. — Oxford : Oxford University Press, 2014. — 256 p.
3. Jenkins, H. Convergence Culture: Where Old and New Media Collide. — New York : New York University Press, 2006. — 336 p.
4. Kahneman, D. Thinking, Fast and Slow. — New York : Farrar, Straus and Giroux, 2011. — 499 p.
5. Nussbaum, M. Not for Profit: Why Democracy Needs the Humanities. — Princeton : Princeton University Press, 2010. — 178 p.
6. Seel, N. M. (Ed.). Encyclopedia of the Sciences of Learning. — Berlin : Springer, 2020. — 3552 p.
7. Zeynalova A. INFORMATION CULTURE AS ONE OF THE MAIN FACTORS IN THE DEVELOPMENT OF THE INFORMATION SOCIETY //Философия науки. – 2025. – Т. 52. – №. 5. – С. 120.